Culture

As the podcasting world becomes increasingly diverse, best practices for reaching audiences will evolve to reflect the greater number of voices being heard.

Rather than just scrambling for the latest sustainability PR hit around what they market, every marketer can decarbonize their advertising by rethinking how they market. 

It’s imperative for brands looking to make a positive, compassionate mark on the world to do so now, in the tumult of the abortion debate.

We’re diving deep into what’s now, what’s next, and what we’ve got our eyes on in the future. Download the full 2022 Twitter Trends Report to keep your marketing ahead of what’s ahead.

Fostering accessibility across the range of beauty and wellness brand experiences on the internet is a huge responsibility and will take collaboration between agencies and brands to ensure websites have met as many accessibility standards as possible.

Mike Foster, founder and strategic creative director at Straight Forward, explores how brands can take action to spark emotional connections in an era of uncertainty.

Far too often, a Black creative or strategist will share an idea or concept that gets remixed or watered down by their counterparts or superiors, losing all the special vision it once had.

If you want a job done best, hire anyone who cares deeply for something beyond their day-to-day profession. Try hiring a mom.   

For the creative industry (and advertising in particular) to better reflect society, real work must happen.

The rise of staunch individualism combined with a newfound power and freedom to say “no” means brands and businesses need to pay close attention to the wants, needs and desires of women or risk being shut out of life in the new normal.