The rise of staunch individualism combined with a newfound power and freedom to say “no” means brands and businesses need to pay close attention to the wants, needs and desires of women or risk being shut out of life in the new normal.
Culture
The Sports Media Evolution
Audio Advertising: All the Rage Without the Risk
Reimagining the Public Conversation
Why Companies Should Strive to Create a ‘Learning-Centric’ Culture
Live Events are Back. Here are Three Ways to Reach New Audiences We Learned During the Pandemic
By Rick Faigin, EVP, Acceleration Community of Companies (ACC) Client Advisory Live music events are roaring back, with audiences eager to once again experience the joy of being part of a cheering crowd swaying to the music on a summer night. During the depths of the pandemic, with concerts completely off the table, the artists…
The Rise of Diversity and Female Leadership in the Advertising Industry
A Marathon or a Sprint? Modern Icons Are Mastering Both
#RealTalk: The State of Brand Behavior on Twitter and What’s Coming Next
Retail Can Not Only Survive, It Can Thrive
The Role of Digitalisation and the Age of Hyper-Personalisation in Attracting Brick-and-Mortar Consumers By Alia Gogi, President Asia, Sephora From Beijing to Bangkok, the combination of a growing middle class — and a young population that is increasingly aspirational in its consumer choices — has resulted in the Asia Pacific region driving the global retail…