Culture

People don’t necessarily look at beauty products in the same way they used to, granting new opportunities for brands and doing away with pre-COVID challenges.

If a meme highlights a negative brand perception, work to change that perception and turn awareness into advocacy through an integrated communications campaign.

Now more than ever, it’s imperative for brands to show that they legitimately support causes that are important to consumers, in ways that are not just “lip service.”

The emergence of Hispanics into the American mainstream is the biggest business growth opportunity of our time, and the effectiveness of engaging this group in-culture and in-language has never been more important.  

There is a tangible reason that your product is able to outperform competition or offer customers an advantage. That’s why its essence is quantifiable, and you should ground in that scientific fact.

Although regulations for influencer marketing are still being defined, the industry would welcome more robust guidelines and is taking steps toward implementing this for the benefit of brands, audiences, and content creators.

Black Friday is a crucial day in the retail calendar, and this year, sales are predicted to hit a record £9.1 billion. What was once a single shopping day is now a full weekend: Black Friday, Small Business Saturday and Cyber Monday all play a part in jump-starting the holiday shopping season. So how can…