Culture

Like most sectors, frankly, Sport has done an excellent job of papering over the cracks of this issue. Mental health has a stigma tied to weakness, which is absolutely the antithesis of what most sporting professionals want to portray.

More than ever, as a national and even global community we need what the Olympic Movement provides – an antidote to the cultural tenor of the past two years; a push to exhibit “the best of us.”

Euro 2020 was the tournament in which sports consumption went truly social. With public venues in many countries still subject to social distancing or lockdown restrictions, fans took to more accessible digital channels in greater numbers than ever before, and the Tokyo Olympics is sure to continue that trend.

Pharmaceutical marketing – it’s a bit odd, isn’t it? Almost impossible to categorize in the traditional marketing sense. Is it B2B? Yes, in some markets, but not in most. Is it B2C? Yes!

Digital transformation means different things to different businesses. Some industries have rapidly changed beyond recognition; others have struggled to do more than make incremental improvements to the way they’ve always done things.

As we look to the flexible future of work, the questions that are frequently asked are – ‘will businesses continue to let their employees work from anywhere? What does flexibility mean when it comes to employee work/life balance, post-pandemic?

Highlighted by GenZ, youth are pushing brands to dispense with the BS, contribute to social progress, ease their considerable anxieties, and help them course-correct the imperiled planet they and their children will inherit. Expect more brands to wake up to their power and influence.

The size and influence of Black and Hispanic audiences continues to grow – and along with it, the importance of these communities in the advertising ecosystem. Is your brand doing everything it can to reach them?

With Pride Month coming to an end, we’ve seen many brands go all out to paint themselves as allies to the LGBTQ+ community.

As a bi-racial, divorced, and working mom of three, I have faced more than my fair share of hurdles as a female working in tech. I have taken the lessons I have learned over the years to my current position at  NetBlaze, a digital marketing SaaS company for small businesses.