With the success of mass vaccination programs, the end of the pandemic feels more insight than ever before—and the return of in-person public life seems imminent.
Culture
Five Tips to Make Your Next Virtual Company Event A Success
Managing For Diversity on a Global Engineering Team Across Time Zones
Why the Nostalgia Social Media Trend Is One to Watch in 2021
During 2020 and 2021, we’ve seen nostalgia everywhere. It makes sense, right? There’s no better time to pine for the past and relive happy memories than when we’re stuck at home during lockdown. Nostalgia has made its way into every walk of life, from our wardrobes to our Instagram feeds.
Taking The Handbrake Off: Putting Brand At The Core Of Digital
In a digital-first world shouldn’t your digital experience be completely cohesive with your brand? I explored this recently in a webinar called For Tech’s Sake: Where Does Brand Sit In Tech Obsessed Digital Marketing and that led to an interesting conversation with Dom Boyd, MD of Insights and Offer at Kantar UK.
What’s After Digital Transformation in Marketing? Scientific Transformation
Let The Legacy Of International Women’s Day Be Practical Support From Business
With 5.4 million women losing their jobs since the pandemic hit, it’s not good enough to pat women on the back and provide words of encouragement about change and support. Businesses need to provide real opportunities to help women get back on track and progress in their careers.
The Advertising Industry Has Yet to be Digitally Transformed – Here is What the Future Looks Like
We know that half of the digital ad spend is impacted negatively by fraud. The industry has remained tolerant of fraud, which impacts the smallest to largest media outlets. In fact, Facebook announced that it deleted 4.5 billion fake accounts in the first nine months of 2020 alone.