Culture

With tensions in culture rising, “purpose” is again being questioned as an unwelcome hindrance to profit-making.

As we prepare to enter a new year, what unique challenges does this present for CMOs?

Top talent is always crucial in driving business growth. Companies need the brightest and the best as part of a diverse and committed workforce.

The algorithms and AI tools being used today to generate content, optimize for engagement, and drive the attention economy are often at the cost of truth and nuanced dialogue, and one can even draw a parallel to the damages caused by the fossil fuel industry itself.

Campaigns for office and ballot initiatives have fairly black and white success metrics. Either a candidate is elected and a ballot measure passes, or they don’t. Simple.

Clearly, people can and will spot when brands overreach with their purpose campaigns and initiatives.

The adtech, advertising, and media industries have the power to meaningfully reduce their environmental footprint and massively influence brands and businesses to follow suit, so new requirements for companies to publicly report them have come at just the right time. By Joseph Worswick, VP of EMEA & Global Head of Sustainability at OpenX There’s no denying the…

Multiple funding sources reduce reliance on any one lender – specifically during a time of more intense risk. Making these moves now will help make the business more resilient in the near and long term and provide peace of mind, knowing there is easy access to a safety net.

We wanted to give you a little glimpse of the highlights through a recap of our last in person event, Advertising Week.

The number of leadership roles being filled by BIPOC talent is actually decreasing and all the words in the world won’t help. Here are ten actions that our agency has found effective in keeping our EDI efforts moving forward.