Culture

Guided by Agencias Argentinas, this project aims to create a hub of Argentine talent, enabling firms to provide marketing, content, and advertising services to other markets in a unified and collective approach. The objective is to stimulate the communication industry and achieve a 5x growth in the coming decade.

Mental health and well-being are truly the next frontier in the ever-present battle for great talent, reclaiming the relevancy of advertising agencies as sought-after workplaces once again –– and an important new way for agencies to create more welcoming and inclusive cultures.

Advertising Week New York delegates already know how special the PENN DISTRICT venue is as it played host to the biggest Advertising Week event ever. We sat down with Stephanie Blake, CEO of Skylight, the company behind the PENN DISTRICT.

We have spoken to industry experts about how brands can advertise authentically during Black History Month and how they can carry these principles of diversity and inclusion into their hiring practices, branding strategies and storytelling throughout the year.

Group Black has built the infrastructure, measurement capabilities, and operational teams for over 250 Black-owned media companies, enabling them to compete with anyone in the industry.

Businesses are being forced – by their customers, by their governments, by their shareholders – to invest in sustainability, to reduce emissions and inequalities.  This system change is only going in one direction, with pressure groups and punchy start-ups pointing the way that individual consumer and employment choices will follow.

As more companies offer green products, the uptick in false advertising lawsuits will continue through 2024 and beyond.

Becoming a parent marks a monumental shift in a woman’s life. Stepping into motherhood is not just about new experiences and responsibilities,  it’s also the onset of a transformative consumer journey.