Data

Applying test and iterate methodologies, and empowering marketers to make adjustments with pace, will become the centerpiece of the work.

Like any dependency, the industry’s reliance on tracking cookies can be replaced by habits that are both more sustainable and beneficial.

While cookie based audiences are easy—simply select the audience you want to target in your DSP of choice—business data integration requires APIs and manipulating the bidder through different integration points. 

People are hyper-conscious of privacy – but are not always changing their habits

Although the GDPR was introduced with the aim of protecting personal data, its effectiveness has been undermined by several key factors.

These privacy-by-design solutions will allow companies to build their audiences ethically and effectively.

Best practices for collecting, controlling and capitalizing on first-party data assets

Many companies with highly secure data processes are going to be resistant to major sudden changes.

How your data teams can serve as a catalyst to regaining momentum against the industry’s most vexing challenges of 2023.