Data

How data can be used to refine targeted campaigns, acquire new customers, and launch new services.

In this article, we’ll explore the role of data analytics in the future of customer experience and the best practices. 

In funnel speak, marketing should start near the narrow end, with contextually relevant information served to consumers when they’re ready.

Thousands of companies rely on these technologies and disciplines because each of them brings something valuable to the table.

SPO solutions are becoming an increasingly vital tool for brands looking to reach audiences in a more efficient and thoughtful way.

With the disappearance of cookie-based advertising on the imminent horizon, brands should embrace personified advertising.

During times of uncertainty, there’s a critical balance to maintaining the stability of our brand voice while also adapting in a rapidly changing environment.

Currently, to receive privacy-compliant campaign insights, most marketers are relying on Google and Apple to build a picture of attribution.

The winners from yesterday may not be winners tomorrow; success may depend on their ability to look at opportunities with fresh eyes.

Markters doing due diligence upfront is essential to preventing wasted spend and having headaches down the road.