Data

Media measurement as a field is experiencing massive disruption right now. From its outset, it never gave a holistic audience understanding.

Get comfortable with “walled garden world” scenarios and prioritize investments in media, technology and data capabilities accordingly.

Maximizing creativity, with the power of data and purpose, is where brands can differentiate themselves from their competitors

App marketers should be smarter with spending and reinforce the foundations of their strategies with an understanding of their user personas.

How clean is your data? It’s an important question, but one that doesn’t often get addressed — at least not at the frequency necessary.

Most brands aren’t of this other part of identity resolution, which relies on matching logic and an identity graph to connect data.

All these considerations—capability, technology, and culture, really need to be assessed by marketers before any partnership proceeds.

Online retail, with its vast first-party data, provides an ideal environment for brands looking to target customers in a relevant context.

AWS is in a prime position to dominate the clean rooms market through sheer force of their existing cloud services market share.

Look beyond superficial data and dig into app usage, which can help paint a clear picture of where people are spending their time