Data

Cookies have become an easily abused technology, but how did we come to rely on them in the first place, and what does their demise mean for the future? 

There’s only one true way to maximize the return on investment (ROI) of your campaigns. It involves precisely measuring campaign results.

No single medium is more important for today’s brands and advertisers than streaming video.

As the debate continues over the creation of in-house media agencies, the decision to in-house media data should be a no-brainer for global brands.

The next phase of innovation for contextual targeting will see creatives and attention-based measurement create the “The Mindset Matrix”.

When a TV buyer can capture ad exposure over multiple weeks or months, marketers will get a more detailed and reliable understanding of frequency, timeliness and what actually drove an outcome.

To reach the best online retail shopper, it’s vital to know who they are, what they prioritize, what they buy, and how they buy.

Despite the challenges that keep marketers up at night, Claritas can help solve them.

By the time they reach your doorstep, a buyer’s journey is mostly over. At this point it helps to understand that journey at a company level, especially within your own website.

If TV providers want to maintain the value of their content, they must fight for the right measurement that does an adequate job of tracking how many people see the ads on their content and how those ads impact their audiences.