Data – Page 24 – Augmenting Advertising

The Future of Ad Effectiveness in a Post-Nielsen World

Posted on February 18, 2022 by Augmenting Advertising

[adbutler zone_id=”376256″] Emerging Social Commerce Channels Requires Innovative Measurement Tools By Jeff Bander, Head of U.S., Eye Square For nearly seven decades, the concept of measuring advertising effectiveness has been synonymous with a single name: Nielsen. However, 2021 saw a sea change for TV and video advertising. The Video Advertising Bureau (VAB), representing the interests…

Tags: Data

In the “Cookie Apocalypse” Context Matters – Now More Than Ever

Posted on February 18, 2022 by Augmenting Advertising

Technology can help us truly understand the context of a digital environment and pair that with dynamic and engaging ad creative in real time. And when you get that right, consumer attention naturally follows.

Tags: Data

Don’t Fear The Backlash: We’ve Only Seen The Shift to Streaming TV’s First Wave

Posted on February 16, 2022 by Augmenting Advertising

The future of television is before us. It will be connected, measured, targeted and engaged in entirely different ways than we have seen in the past half century.

Tags: Data Streaming

3 Major Barriers Brands Face in Leveraging Real-Time Analytics with Third-Party Vendors

Posted on February 14, 2022 by Augmenting Advertising

Recent research suggests 76% of customers want brands to do more to control personal data. In a world of instant personalization and constant multichannel interaction, brands need to analyze and react to this data in real-time.

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Steps Publishers Must Take to Survive in the Cookieless Era

Posted on February 3, 2022 by Augmenting Advertising

For publishers, 2022 may be the last year of easy access to scalable audience data.

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The Digital Transformation in Local-Market Advertising

Posted on February 2, 2022 by Augmenting Advertising

While it may seem at first glance that the advantages of advanced marketing technology reside out of reach for smaller, less sophisticated advertisers, the fact is that the greatest benefits of modern marketing technology are most readily beneficial to the most modest businesses.

Tags: Data Tech

Identity Resolution: The Multibillion Dollar Industry

Posted on February 1, 2022 by Augmenting Advertising

Frequent guest of the podcast, Claritas’ own CTO, Al Gadbut, joins us for the first in our newly shortened 20-minute episodes, Identity Resolution: The Multibillion Dollar Industry.

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The Data Divide of a First-Party Future

Posted on February 1, 2022 by Augmenting Advertising

Now is the time for businesses to go the extra mile to show consumers that they are invested in creating reciprocal value, something that not many audiences are convinced of.

Tags: Data

A Reality Check for the Post-Cookie World

Posted on January 28, 2022 by Augmenting Advertising

Ultimately, replacing third-party cookies is about the industry working together to help brands connect with people in a responsible and privacy-compliant way.

Tags: Data