Data

Since Google announced the phase-out of the third-party tracking cookie last year, the digital ad industry has been scrambling to prepare for a change in how business is done.

Despite relations between advertisers and publishers having their moments, both parties go above and beyond in their troubleshooting techniques to make them work.

It’s no secret that third-party cookies are going away. We read headlines daily about the approaching cookie-apocalypse.

2021 on paper is daunting.  But could 2021 be the year of rebirth? Q1 will bring Apple’s diminishment of IDFA.  We’re also wrestling with the best way to soften the impact of Google’s 2022 third-party cookie deprecation on Chrome. 

Marketing is an area of your business where you should never be satisfied with current results. There are virtually always new angles, methods, and trends you can implement to get the most out of your advertising spend.

Browsers are blocking third-party cookies in the name of privacy, but this alone won’t protect personal data within the digital advertising ecosystem. There is a far better and simpler solution for achieving this goal, in the form of contextual targeting.

Retailers are ready to make the most of limited in-store options and online shopping this year. And while the pandemic has undoubtedly accelerated the dramatic transformation of the consumer retail market, the trends that have been driving this transformation have actually been around for years.

Data: something digital marketers cling to and that’s universally relied on to make decisions. A silver lining of 2020 is that access to data has allowed marketers to make quick and informed decisions with each twist and turn.

The Super Bowl can be a huge performance-driver, which begs the question why would anyone invest the big marketing spend if it’s not going to go all the way to the end zone?