Data

Combining old-school approaches to data collection with cutting-edge statistical modelling gives the best of both worlds between detail and scale while creating a data market where people are active participants rather than unwitting — and, often, unwilling — data mules.

With any in-house advertising planning models, the platform approach to integrating and utilising data is critical. Key to success will be finding a platform with the coverage required to ensure accurate campaign planning and the cost points needed for the business case to stack up.

By addressing the people side of change, organizations can increase the likelihood of successful implementation and achieve their data management goals.

True accountability goes beyond clicks and site traffic. It means aligning with business outcomes that drive long-term growth and brand equity.

The successes of today’s biggest brands illustrate how next-gen stats can inform smarter, more effective advertising strategies. The lesson is clear: brands that embrace these insights gain a competitive edge in today’s crowded media landscape.

Advertisers face an uncertain cookieless future in 2025, but they are galvanized more than ever to identify a better path forward.

By grounding our creative processes in data while nurturing human insight, we create campaigns that are not only effective but also unforgettable.

Companies that embrace privacy-forward data collaboration will gain a competitive edge, while consumers will be more inclined to share data with brands they trust.

Shopping, browsing, learning and playing online doesn’t have to feel like you’re being taken advantage of by cookies. Instead, every experience should feel like it knows you and understands how best to serve you.

With new tools and platforms, collecting and leveraging zero-party data has never been easier—or more impactful. It’s time to embrace this new era of marketing, where your customers tell you exactly what they want, and you deliver with precision and authenticity.