Data

It’s no surprise that last year we saw a spike in pandemic-related products, such as hand sanitizer and face masks, with the majority of top 10 product searches being related to these protective items and panic buying peaking in July of 2020.

The publishing industry is undergoing yet another period of dramatic upheaval as new policy shifts among the tech giants further limit the ability of publishers to target ads using third-party data or identifiers.

The B2B customer journey is a long and complex one. Often a conversion is preceded by emails, catalog views, searches and site visits, before the first phone call or meeting.

Customer relationship management systems (CRMs) are great for collecting and organizing data. But, what are we doing with all this data?

2021 is a new landscape for sales and marketing, and each team has a lot to learn from the other.

Google and Facebook may have prioritized advertising tools for small businesses, but there’s no reason why other publishers can’t prove their worth to this vast set of buyers.

First, it was the cookie.  Then the IDFA.  Both Google and Apple are, in their typically outsized manner, accelerating industry trends. 

The internet has always represented an amalgamation of anonymous activity and authenticated users, with the balance of power between these two diametric views of online behavior swinging dramatically throughout the digital age.

What if you could increase the accuracy of your performance data, reduce wasted cost and reinvest the savings in brand-building initiatives?

As enterprise-scale consumer brands face the disruptions caused by COVID-19, their needs eclipse and transcend the marketing use case for CDP technology.