Data

Generative AI plays a distinct role in leveraging first-party data compared to regular AI by not only analyzing and predicting based on data but also creating new, unique content and experiences tailored to individual users.

Poised to become one of the fastest-growing sectors in advertising, U.S. political ad spending is expected to reach more than $12 billion in 2024. For publishers, that’s too large of an opportunity to miss.

Through new attribution studies, the companies prove how effective bus advertising is up and down the funnel.

Yes, it may be scary to try something new, especially with large uncertainties in the world of digital advertising.  Will that ever stop, likely not, so advertisers better buckle up, and try to be a first or second mover as it does not cost a lot to prove that you can still reach your goals in the future, a future without cookies and – who knows – with or without the Sandbox.

Through collaboration in innovation, connection in planning and standardisation in measurement, as a collective we will continue to provide our shoppers with the most inclusive and efficient path to purchase.

By embracing these solutions, we can redefine media strategy and execution standards, ensuring relevance and success in the modern media landscape.

With today’s voter spending more than 70% of their time away from home and increasingly blocking ads online, political marketers simply cannot afford to skip out on DOOH this election season.

Establishing a method to connect your best data with identity-based solutions across partners and channels will pay off now and into the future.

The journey has changed, along with the channels and buyers themselves. B2B marketers must be prepared to meet them in their new reality.

From AWEurope 2024