Data

The reach crisis facing advertisers is evident, but it doesn’t need to be a problem, providing advertisers and publishers explore technologies that will enable them to work closer together.

Where Google still leads, based on data from Rise at Seven, is on searches for activities nearby, including events and entertainment, ahead of both TikTok and YouTube.

The tools to create a more transparent, ethical, and trustworthy industry are here – and they are actionable and easy to use.

Marketers are constantly seeking new ways to leverage insights to inform their strategies. The ever-evolving data driven marketing landscape is the latest frontier for marketers, presenting challenges and opportunities alike.

Bid shading is a feature that enables buyers to leverage historical and predictive data to influence the bid price in a programmatic ad auction.

The demise of the third-party cookie heralds a new era for marketing and how it measures its success.

To win this holiday season with both Spenders and Savers, brands need to fuel their holiday campaigns with comprehensive and continuously updated data.

Ultimately, it’ll be up to marketers and brand leaders to determine what to look for in a clean room, and when the right time is to implement one.

With evolving technology, marketers are learning how creative personalization can drive better outcomes, from brand engagement to sales revenue.