Marketing

By Christina Cubeta, CMO at Scope3 In 1954, the first International Advertising Festival was launched in Venice, guided by a simple yet powerful mission: to champion creativity, communication, and brand storytelling. After moving to Monaco and eventually settling in Cannes in the early 1980s, the festival has since become the industry’s most prestigious celebration of marketing excellence,…

The challenges of globalization are not insurmountable, but they require a strategic approach that balances local knowledge with global ambitions.

Your social presense, the signals, stories, platforms, and people that link you to your audience, is your commercial advantage. But only if you build it intentionally.

We asked leading voices from across the creative landscape what they’ll be watching for on the Croisette.

It’s no surprise then that B2B companies with a strong brand command a 46% higher market share and can often charge a premium.

Being valuably different, and not focused on being better, is the key to being a brand that stands the test of time.

Emotional intelligence puts the human back in marketing, helping brands cut through biases and connect meaningfully.