Marketing

Campaigns are better when media and creative are planned together. With that being the case why does it happen so infrequently?

A Q&A with Tom Gray, Chief Strategy Officer, Imagination

We spoke with a number of leaders in the ad-tech industry to get their reactions to the IPA Bellwether Q1 Report – here’s what they had to say.

Ensure your marketing strategy performs to the best of its ability by sparking creativity daily.

As the strategies and practices of influencer marketing grow stronger by the year, unlocking the scope of opportunity require experimentation.

By focusing on the most financially empowered, marketers will be well equipped to drive next-generation vehicle sales.

By tasking an agency to manage the day to day on Amazon, brands can get a better understanding of the channel from experts.

What should other retailers focus on in order to avoid following Bed Bath & Beyond and the others on their downhill trajectory?

Desire is a superpower in a new era of care, with the ability to break healthcare brands out of their operational impasse.