Marketing

Measuring the effectiveness of brand experiences is what clients have been asking agencies forever. GMR has the answers.

If there’s little relevance to context and people are left confused, your brand may still be remembered, just not for the right reasons.

Brand ambassadors aren’t simply extensions of your brand – they ARE your brand and should be as well trained as a full-time team member.

Showing up isn’t the same as being all in. We’re here to help you identify the need states of your audience and build brand experiences to match.

Fans come from all walks of life — and many are eager to learn about your brand through the athletics they adore.

As agency professionals, we need to rebalance our relationships with brands and the current economic climate is the perfect catalyst.

Clients are no longer just looking for outcomes, they are looking for experts — and that expert can be you.

By Justin Hayashi, CEO of New Engen Any way you look at it, 2022 was one for the record books when it comes to the advertising ecosystem. For the first time since 2014, Google and Facebook no longer command more than 50% of all digital advertising. All the while Amazon has grown its ad business…