As we begin the new year, digital advertising is poised to renew the dynamism, accessibility and effectiveness that made the industry indispensable to so many businesses.
To boost your brand in the first quarter of the year, consider partnering with content creators who are active and have an understanding of the wellness goals of your audience.
These 3 recommendations can help marketers, their teams and agency partners navigate what stands to be significant 2023 publisher changes while taking control of ROI.
As budgets tighten, and as consumer privacy continues to drive decision-making, we should expect to see more marketing budgets adopt a hybrid strategy that incorporates performance.
Marketing will be about creating an end-to-end 360 ecosystem that includes truly shoppable ads, multiple channels and measuring each part of the purchase cycle so we can know exactly what drives sales conversions.
As we focus on 2023, we asked the Audigent executive team to predict the big trends and major events that will shape digital media and advertising over the next 12 months.