Marketing

Advertising Week 2022 kicked off Monday with gripping insight into the future of digital marketing, hosted by Drew Stein, Founder and CEO of Audigent.

Flying cars may have been a sign of the times on “The Jetsons,” but in real life, electric vehicles (EVs) are ushering us into the future.

Brand communities are not a means to an end – sure, they are an invaluable asset to a company, but they’re not your superfans

Here’s how three advertising use cases will be supported by the technology being developed in the Privacy Sandbox.

Agencies that pivot accordingly and become trusted partners in these areas will be the ones that lead our industry into the privacy-first future.

As audiences become more fragmented and their channel choices more diversified, an always-on approach helps to reach them on the right devices at the right time.

As we look forward to 2023, Search remains the best way for brands to be found by relevant consumers.