Marketing

By investing in online video and connected TV, brands can take advantage of changing consumer behaviors and new, emerging content formats on platforms such as YouTube.

Aveda and Kraft Heinz have united around a common theme — meeting customers where they are.

Consumer behavior may remain in flux, but our digital transformation means that Mondelēz International brands can easily identify the customers who offer the greatest value, reward them with relevant campaigns, and improve performance and overall growth.

Retailers must be prepared to adapt their offering to deliver both short- and long-term solutions to their customers to ensure they remain loyal and chose to spend their money with them.

By adopting a flexible measurement strategy that focuses on long-term growth, brands can still make meaningful connection points with the consumer throughout their journey.

Over the last few years, we’ve gone through all our products and set up our site tags in a way that’s consistent, durable, and scales with our measurement needs.