Marketing

Careful consideration of financial decisions has become the norm as financial consumers navigate banking, lending, and payment offerings in a world of constant disruption.

Creative is fundamental to campaign success. No matter what your goals are, a centralized suite of tools can be used to drive both efficiency and scale.

Advertisers have many options to connect with multicultural audiences — staying relevant during key moments, leveraging tools to inform targeting decisions, and, most of all, keeping these audiences top of mind when creating video content.

To ensure the best work, brands must also empower creators with trust, partnership, and practicality.

In this segment, Vista (formerly Vistaprint) CMO Ricky Engelberg and EVP and Chief Data Officer Sebastian Klapdor discuss planning and budgeting.

In the pandemic and post-pandemic era, successful businesses focus the efforts of diverse teams on the needs of their customers to travel the digital transformation road together.

Artur Martins Artur Martins, SVP global chief brand officer and chief experience officer at Kia, shares how an emphasis on first-party data is helping the auto brand become a more customer-centric company. For many years, Kia’s innovative designs, combined with traditional marketing techniques, have been enough to drive our business forward. But traditional marketing practices…