Marketing

The Google Ads privacy playbook has been recently updated to better represent how Google is committed to supporting businesses of all sizes. Namely, this version includes the latest best practices, Google Ads solutions, and global customer success stories to help you prepare for a privacy-first digital marketing landscape. Prioritizing investments in data and insights is critical to…

Just as employees are reevaluating their lives and evolving their approaches to education and career mobility, businesses need to reconsider their internal processes.

Partnerships, especially those that are more unusual, are clearly reliant on being appropriate for the context in which they are launched.

Creators are authentic and passionate about what they do, and brands who aim to capitalize on the strong relationships that creators have with their audiences need to afford them more freedom and autonomy to do what they do best. 

Producing striking and unforgettable campaigns, backed with the right technology and data, will guarantee engagement, brand recall, and ROI.

By leveraging thoughtful creative strategies and dynamic tools, we can reconcile advertisers’ needs for frequency and viewers’ needs for diversity to deliver an experience that’s considerably more ideal for both. 

At MGID, Michael oversees the company’s strategy to cement its status as a pioneer in native advertising. We had a chance to sit down with Michael and discuss brand safety, contextual advertising, and more.

Ultimately, to build a great brand, you need to know what you believe in and be willing to stand for it. That takes courage, but there will always be space for brands with a unique point of view.