Marketing

Don’t seek efficiency in the typical places by lowering the quality of your marketing. Boost it by going local. Your stores, franchisees, and shoppers will thank you.

It’s imperative as an industry that we provide brands with a guarantee for brand safety. Supplying the right tools and intelligent technology solutions can enable the industry to grow in a way that is also safe for advertisers.

Retailers are experiencing a realisation post-pandemic. While stores were closed, those with loyalty programmes were able to keep in touch with customers.

As we brace for a recession, we as an industry must carefully consider our current models of measurement and targeting.

Hindsight is indeed a wonderful thing, so marketers must use it to look to the past to survive the future.

The automotive advertising world is being impacted and challenged, but it also can embrace new innovative routes to create market differentiation.

While entrepreneurship is exciting, it requires some industry research, substantive data and creativity to help you stand out from the crowd.

Whilst we are seeing a significant shift in travel, tourism and long-term moves, creating a clear and defined destination brand can hold significant power for a location.

Companies, employees, and the general public are still negotiating continuous challenges in the world of work, finances, and leisure, be it by navigating different prices, staff shortages, absences, or a change in services available.

Greater transparency comes with close collaboration with your technology provider. Part of that means using a shared language to communicate your brand suitability preferences and safety needs.