Marketing

In an increasingly competitive digital marketing landscape, behavioural analysis can give brands the edge by unlocking detailed consumer insight and enabling the delivery of a truly personalised customer experience.

Stand up, stand out, be brave, and activate your brand so that it focuses on your values, and your value to audiences and the world.

As the TV market continues to evolve, we’re only in round one. As we move forward, marketers must embrace and navigate these trends to be successful.

With feed scrolling the new browsing, how we capture, benchmark and improve on ‘Attention’ optimisation as integral to the planning approach will have major ramifications for proven and consistent client value.

Trends identified show sales enablement as top priority while staffing issues and too many demands are key challenges; nearly 90% will use external expertise to execute B2B product marketing initiatives in 2022

Brands need to meet the growing expectations of consumers to keep them engaged.

Consumers want to buy from trustworthy brands that share their values. Marketers want transparency into the effectiveness of their marketing.

If all stakeholders can elevate the marketing process automation conversation, there is no limits to what we can accomplish.