Marketing

Here’s what brands, publishers, and technology partners can expect from major TV advertising verticals in the upcoming year.

Having the ability to track both online and offline activity, and work with your partners to establish a truly omnichannel approach that is as flexible as you.

Brands need to develop community management strategies for campaigns to continue to grow. This will help brands take on the persona and think like  fans, leading them to gain a wider audience.

Dstillery, a leading custom audience solutions company, gives their industry predictions for 2022.

Purpose should be treated in the same way as any other marketing activity. Before you take any action, you have to start with the simple question: what’s the KPI?

Everyone bets on Goliath, it’s the sensible thing to do after all. But think about this. David has technology at his disposal and knows how to use it.