Marketing

It was only last week that the world learned the private information of employees and customers of McDonald’s had been stolen, in yet another example of cybercriminals infiltrating high-profile global companies.

Never before has it been as important for retailers and brands to understand the driving forces behind consumers’ decisions to move or improve their homes.  

Virtual events can seem like strange and unengaging substitutes for in-person events, but the truth is that they are rich with opportunities to build personal connections.

Despite gathering significant momentum in recent years, the concept of diversity seems to remain a separate workstream for many businesses, as opposed to manifesting itself as a significant shift in policy, process, and approach.

The economic impact of the pandemic has not been spread equally. Hard-hit industries like travel, retail and automotive were forced to rethink fundamental principles underpinning their normal business practices. While some faced hardships due to a prolonged disruption in trading, others capitalised on this new digital-first environment.

Your brand strategy was never destined to succeed. Months of work, resources, discussions, and meetings that somehow never get you to the gold at the end of that proverbial rainbow. It’s a chronic problem caused by the system we’re working both in and against.

Coming from the world of a creative agency, it can be hard to fully appreciate all of the digital advancements the industry has experienced in the last 5-10 years. Companies have talked about breaking down silos for years now, but implementing change is notoriously difficult.

In the privacy and a loyalty-forward world of empowered consumers, brand leaders are eager to understand what drives demand. When playing the long game of building customer relationships, customer mapping becomes ever more important and as such, it’s crucial to get it right.

Although they’ve “always been right”, customers have never had the power they do in 2021.

As brands have reevaluated how they communicate in unprecedented times, agencies have spent the better part of 2020 adapting their strategies to fit into this new reality.