Media & Stories

To explore the future impact of transformational changes in the creative realm, Google is partnering with Contagious, Benedict Evans, Bain & Company, and 25 industry trailblazers on the Open Creative Project

So, let’s stop where I started. Customers are hungry – starving in fact – for new kinds of experiences from the brands that they interact with, but instead of hearing “I want my MTV”, we should all hear “I want relevant content now, ASAP, immediately, please”.

Brands are waking up to the power of podcasting to reach new customers and create more leads. The sheer quantity of frequent listeners is a major factor.

There’s a new way to look at influencer marketing that we see in the data, and it starts with recognizing the difference between ‘influentials’ and ‘influencers.

For brands, emotions present an important opportunity to engage the audience, and creating an emotional connection is vital to attracting both customers and employees.

At a time of unprecedented disruption, publishers face many challenges; but they also hold the trump card of storytelling par excellence.

Wilderness, the global social agency, was tasked with helping Metro Goldwyn Mayer (MGM) attract a European wide audience to rent the new Bond movie to watch at home, rather than going to the cinema.