Media & Stories

TaylorMade and Zambezi, with the help of three of the top ten players in the world: Collin Morikawa, Dustin Johnson, and Rory McIlroy, take viewers on a VFX-guided tour of the last 40 years of TaylorMade innovation.

Each media channel faces individual challenges, in addition to the re-appearance of out-of-home activities. But some principles can be applied across the board to retain or win back customers.

TikTok is building out new creative solutions and ad formats for brands at a lightning pace, including live shopping. With a seamless link added to the video, this could help guide users to purchase products more easily.

From a branding perspective companies will need to show accountability and prove they are acting on the changes they promised to make in 2021.

Video in DOOH can drive brand awareness and even performance that isn’t possible elsewhere, precisely by virtue of existing someplace meaningful in the physical world. Here are some factors to consider, however, for advertisers that want to get the most out of it.

By replacing third-party data with first-party counterparts, advertisers are presented with tools that are more potent than ever. From CTRs to conversions and even difficult metrics like retention and attention, contextual ads have seen advertising KPIs soar across the board.

If you want to generate deeper positive consumer sentiment (and committed action) year-round, make a sustained investment to activate your brand strength around shared values with your consumers. You’ll see it delivers meaningful business value, while impacting the lives of your consumers and communities.