Consumers expect highly relevant content and brand experiences while also demanding more digital privacy. Enter enriched visual hypertelling, a creative storytelling approach fueled by first-party data.
Tags: Media & Stories
Media & Stories
Context Shapes Content
Never before has the importance of context been clearer than over the past couple of years.
Tags: Media & Stories
Marketers: Get Ready for Storytelling in a 3D World
Authenticity in Advertising
Ok, so we’re not saving lives, but if I’m selling you a hamburger, you’ll know you’re being sold a hamburger. Terms and Conditions apply.
Five Things All Brands Need to Know about Out of Home Advertising Going into 2022
While consumers are out and about in droves and driving around at, or above, pre-pandemic levels, COVID has permanently shifted consumer behaviors, and thus, brands must shift how they are planning and allocating media.
When Is It Okay to Use Famous Faces in Your Marketing Materials?
Head of Shutterstock’s Rights and Clearance department, Corky Balch, discusses the legality of using famous faces for your next campaign.
Tags: Media & Stories
How to Create the Most Clickable Video Content, According to AI
Which colors work best on screen? How many people should you cast? The answers are as much about science as they are about art. By Bridget Johnston Shooting a brilliant video takes a fair amount of vision and instinct, no doubt. But, it can also take a lot of guesswork. How can you ever really know…
Tags: Media & Stories
Out of Home’s Resilience Prompts NYC to Recognize the Importance of OOH and Digital Signage
NYC Mayor Bill de Blasio has proclaimed the week starting October 11 as New York Digital Signage Week. While it’s true that out of home was impacted more than other ad mediums over the past 18 months, the sector has rallied back steadily.
Tags: Media & Stories
How Outdoor Advertising Has Evolved While We’ve Been Indoors
After spending months indoors and consuming in-home digital media at a colossal scale, the reopening of hospitality and event venues is bringing back eyeballs to public spaces.
Tags: Media & Stories
Political Ads Persist . . . A Year Before the Election
Visiting in-laws in heartland Ohio showcased an important reminder about media trends: political messaging is 24/7 even in non-election years.
Tags: Media & Stories