Media & Stories

Savvy audiences know meaningless puff content when they see it, and more than ever, are demanding authenticity.

By Megan Allinson, Integrated Marketing Director at BKM Marketing  While the age of digital media is advancing, there are still those who prefer tangible books over Kindles, film photography over digital, and manual cars over electric. Sometimes, the traditional ways of doing things stick around for a reason despite the rise of digital options that…

Creators are playing the role of virtual sales-floor associates, not only promoting products, but reviewing and testing them, and letting customers know about discounts through entertaining, relatable content that viewers engage with and share, further extending reach. 

By investing in iCommerce, brands are interacting in a more engaging and collaborative way. This drives deeper customer engagement, which then fuels higher conversions, new revenue streams and improved ROI within this new set of behaviors for GenZ. 

By harnessing the power of creative design, storytelling and innovation, coupled with seamless functionality, businesses can deliver exceptional user experiences that drive conversions, foster brand loyalty, and ultimately lead to long-term success.

A more transparent relationship leads to trust and ensures influencers feel appreciated.

In an AI world saturated with artificially generated content, relatable human experiences will be one of the few things able to cut through the noise.