Media & Stories

Despite the rise of competitors, YouTube remains the dominant platform for influencer marketing programs. Here’s why brands ought to look at YouTube as a key part of their influencer marketing strategy.

Success in the new media and advertising reality is going to require brands to break things—patterns, siloes and, overall, conventional thinking.

By leaning into comedy, into creativity, our industry has an opportunity to drive the direction of culture, something that advertising, at its best, has always done.

With constant shifts and changes in social media, creators face challenges when they over-rely on a single platform for showcasing and monetizing their talents.

By Pete Jackson, Head of Planning at Trouble Maker You’ve just spent a king’s ransom on that big sports sponsorship. The deal will parachute you into the hearts and minds of a new audience group, leveraging the sport’s excitement and credibility as well. You’ve also done your due diligence. The value of the package has…

When it’s handled effectively, content marketing shouldn’t just take money. It can make money for your organization, too.

In a rapid-fire market where trends evolve by the second, beauty brands are continuously faced with the pressure to evolve alongside their environment. But how do companies know when it’s time for a brand reinvention?

Photo: Igor Alecsander/Getty Images By Samuel Malave Jr, Creative Insights Manager, iStock and Getty Images Hispanic. Latino/a. Latinx. There are a bevy of terms that are used to refer to US descendants of Latin American countries. Latino/latina have been the most popularized, but in recent years there has been an effort to be more gender…

By Danny Shepherd, Co-CEO of Intero Digital Influencer marketing has become a popular strategy for brands seeking to engage and connect with their audience in a more authentic and powerful way. Still, there are numerous challenges that can impact the effectiveness and ROI of influencer marketing campaigns. The right approach to influencer marketing will look…

Marketing teams have many of the same challenges wherever they work, but looking across the divide and communicating every now and then will ease difficulties each sector thinks they are facing alone.