Media & Stories

Measuring learning outcomes via tactics like influencer surveys, audience polls, and multivariate testing uncovers valuable qualitative insights for brands.

With TikTok’s ad revenue set to increase, it’s clear that this platform will have staying power among brands and marketers.

The tools exist for brands and marketers to analyze and understand the impact of their advertising campaigns.

All stories have a beginning, middle and end. The trick is to rethink these terms as setup, confrontation (sometimes conflict), resolution…and that’s pretty much it.

Direct mail is a marketing stalwart, and in 2023 it has a fresh identity as a channel that delivers personalized, valuable content throughout the customer journey.

A social-first strategy can provide an opportunity for a brand to cultivate a meaningful relationship with their most passionate customers.

The campaign will run on TV, social, radio, print, and out of home in the 21 countries and jurisdictions in the Caribbean and beyond. 

Retail brands will need to embed digital-first strategies within their business to ensure they build lasting relationships with customers.