Media & Stories

Human-centered approaches to content through relevant and person-specific experiences will drive the industry forward.

By applying the curiosity lens, marketers can understand what drives consumer behaviour, and use the insights to bring brand stories to life.

And as the number of people who consume traditional media keeps declining, it’s giving small businesses greater opportunities to reach younger and more diverse audiences. Their next generation of customers.

That’s the best thing about rewriting the startup marketing playbook. You get to start from scratch—tabula rasa.

By Alyssa Patzius, COO of Influence & Co., When it comes to PR and content marketing, there’s often a disconnect. People associate PR with promotion, a kind of display to sway public perception. The view of content marketing is very different: It’s all about leading a buyer with education rather than selling to them directly….

With a relentless focus on great user experience – taking in the many nuances that this entails – a more discerning form of standardization lies in reach.

We hope this brings the case and its related issues to a wider audience. VayNoire is eager to take on any future projects which tackle the issues faced within society by the Black community.

As customers increasingly choose to transact and interact with brands online, building the trust of communities is vital.

While “try-hard” content is costly, it’s also not always effective—so leave it behind. Lean into that holiday joy.

Respectfully wander through the New Jersey Pine Barrens’ forests to find a surprising variety of scenery, habitats and species in this island of biodiversity, but you won’t encounter the Jersey Devil.