Retail

The integration of shopping into discovery-driven environments is making the path to purchase more intuitive, entertaining, and, ultimately, more effective.

For retailers, understanding the vast capabilities of in-store display screens, as well as the unique data sets available within the store, should enable them to offer brands much more.

Ultimately, data should empower decision-making, not complicate it. Marketers don’t need more numbers; they need the right intelligence and the right timelines.

The current economic uncertainty presents brave brands with a golden opportunity to stand out from the crowd.

Consumers are looking for brands to help them reduce negative consumption behaviours and guide experiences to make sustainable living easier.

We sat down with the Maestro, for a few questions about him and an industry in desperate need of change, if it wants to survive and serve global fans, the broader community and the planet.

Whether at spring time or at any time throughout the year, it is important for marketers and their legal and compliance colleagues to plan regular check-ins to review and refresh their mobile marketing program compliance, ensuring this powerful marketing tool is set up for success.

Brands that integrate privacy by design today will future-proof their products and create stronger, more trusting relationships with the consumers they serve.