Retail

Given the crucial role the banking industry plays in the lives of the nation, surely there needs to be different business models where banks profit with their customers.

With these best practices, advertisers can future-proof their businesses against shifting consumer habits and privacy policies to deliver the right messages to the right people at the right time.

Today, brands and retailers need to consider their supply chains from a consumer mindset to ensure brand loyalty.

If marketing purse strings are being tightened in tandem with consumer spend, better data activation could be the path to success for retailers to achieve true marketing effectiveness this festive season.