Even if only a small portion of viewers stick around for a 15-minute video ad, that group becomes more clearly defined as high-intent users.
Tags: TV + Streaming
TV + Streaming
Expanding Streaming Monetization: Affiliate Engines and Real-Time Revenue Sharing in Action
The streaming revolution is far from over. In fact, with these new tools and strategies, it’s only just beginning and we have built the engine to power this.
Tags: TV + Streaming
The Rise of Performance TV and the Strategic Role of Amazon’s Partnerships with Disney+ and Roku
The competition is no longer just about selling products; it’s about owning the digital real estate where consumers spend their time and attention.
Tags: TV + Streaming
How Stay-in Consumers Are Driving a New Era of CTV-First Engagement
The ad market may be facing economic challenges, but connected TV is bucking the trend. Advertisers here can forge a path of their own, delivering rich, at-home and interactive experiences to audiences hungry for more.
Tags: TV + Streaming
Why YouTube Could Be–but Isn’t–a $100B Dollar Media Platform, Yet
YouTube isn’t falling short on investment on its own accord. It’s just being under leveraged by systems that were built for a different era of media.
Tags: TV + Streaming