The ad market may be facing economic challenges, but connected TV is bucking the trend. Advertisers here can forge a path of their own, delivering rich, at-home and interactive experiences to audiences hungry for more.
Tags: TV + Streaming
marketing, advertising, media, technology, ai, artificial intelligence, gaming, entertainment, data
Your Essential Companion to the Fastest Moving Industry in the World
The ad market may be facing economic challenges, but connected TV is bucking the trend. Advertisers here can forge a path of their own, delivering rich, at-home and interactive experiences to audiences hungry for more.
YouTube isn’t falling short on investment on its own accord. It’s just being under leveraged by systems that were built for a different era of media.