Streaming – Page 10 – Augmenting Advertising

Winning in TV Streaming: Turning Content into Coin

Posted on October 13, 2022 by Augmenting Advertising

Whatever the future holds for TV streaming, one thing is clear: personalization and accountability is key.

What to Know About Gen Z Streaming Behaviors

Posted on October 12, 2022 by Augmenting Advertising

With streaming TV at the heart of their entertainment experience, a robust streaming strategy should underpin any marketing plan that aims to connect with this audience.

Tags: Culture Streaming

CTV Is Growing up Fast Under the Spotlight of the Global Ad Industry

Posted on October 12, 2022 by Augmenting Advertising

Now is the time for advertisers and publishers to start figuring out the role of CTV in their plans and work together with trusted ad tech partners to help them ‘test and learn’ their way to success.

Tags: Streaming Tech

Sports Streaming Wars: Why We Need to Talk About Data Transparency

Posted on October 10, 2022 by Augmenting Advertising

This bigger-picture approach means feeding smart TV data into the wider sphere of rights holders and marketers, to shape a common value currency.

Tags: Data Streaming

What Ads on Streaming Services Can Tell Us About the New Battleground for Loyalty

Posted on September 28, 2022 by Augmenting Advertising

Streaming platforms are now in warfare on multiple levels, advertising dollars and subscribers, which will continue to rumble on.

Tags: Marketing Streaming Tech

Peak Performance: Biometric Study Spotlights “Engagement Zone” of Contextual CTV Ads

Posted on July 21, 2022 by Augmenting Advertising

ShowHeroes Group recently teamed up with market research agency COG, in a groundbreaking study that looked more closely at the behavioural impact of CTV as an emerging tech.

Tags: Marketing Streaming

Mars Wrigley & Amazon Teamed Up To Make M&M’s the Snack You Can’t Stream Without

Posted on June 13, 2022 by Augmenting Advertising

Mars Wrigley teamed up with Amazon Ads and Prime Video to bring the joy of streaming their latest hit with M&M’s in-hand to shelves and screens across the UK.

Tags: Marketing Streaming

How Can Brands Cut Through in a “Saturated” Streaming Market?

Posted on May 26, 2022 by Augmenting Advertising

Advertising on a platform that streams movies or TV shows is expensive. Before brands do that, they need to be certain that’s where their customers are.

Tags: Marketing Streaming

How CTV Advertising Will Continue to Disrupt the Game

Posted on April 28, 2022 by Augmenting Advertising

A Q&A with Tom Donoghue, VP of CTV at GroundTruth and Mike Brooks, SVP of Revenue at WeatherBug

Tags: Streaming

Advertising and Streaming OTT in Events

Posted on April 8, 2022 by Augmenting Advertising

With a significant number of people using mobile devices and tablets, we’re starting to witness an acceleration in innovations and increased popularity of online streaming.

Tags: Media & Stories Streaming