Streaming – Page 11 – Augmenting Advertising

Don’t Fear The Backlash: We’ve Only Seen The Shift to Streaming TV’s First Wave

Posted on February 16, 2022 by Augmenting Advertising

The future of television is before us. It will be connected, measured, targeted and engaged in entirely different ways than we have seen in the past half century.

Tags: Data Streaming

Why Marketers Should Start Thinking YouTube & CTV When They Think Super Bowl (And Sports in General)

Posted on February 11, 2022 by Augmenting Advertising

As brands prepare for two of the most significant TV sporting events of the year, they need to adopt a strategy that will allow them to maximize their return on ad spend.

Tags: Marketing Streaming

Starting in CTV? Don’t Make This Common Mistake

Posted on February 10, 2022 by Augmenting Advertising

Roku’s scale is unmatched, but the data they offer can pale in comparison to buying directly with publishers, who will share more of their data if you buy with them directly.

Tags: Streaming Tech

M&A Fever: What the Rise of Mergers and Acquisitions in CTV Means for the Industry

Posted on January 27, 2022 by Augmenting Advertising

Let’s get one thing clear: Connected television (CTV) is TV. It is the same experience happening on the same screen in the same room. Seriously – the reach is now there and advertising spend on CTV is on track to reach $13.4 billion by the end of this year.

Tags: Streaming Tech

What Marketers Can Learn About CTV for the Midterm Elections — and Their Own Campaigns

Posted on January 27, 2022 by Augmenting Advertising

Taking a dedicated, strategic approach to this key medium can help to develop better ads for candidates and deliver more relevant ads to viewers.

Tags: Culture Data Streaming

Forget CTV’s Walled Gardens, 5G Mobile Phones are the Key for Addressability

Posted on January 20, 2022 by Augmenting Advertising

The IP-based architecture of mobile makes the phone the natural “control point” for understanding audiences at scale and solving addressability, and the arrival of 5G only accelerates that reality.

Tags: Streaming Tech

CTV 2022: Attribution, Fragmentation, Clean Rooms and More

Posted on December 13, 2021 by Augmenting Advertising

By getting in on the ground, advertisers can build strong relationships with publishers and other players while helping to build the foundation that many others will soon discover.

Tags: Media & Stories Streaming Tech

The Art and Science of Driving Growth in the Streaming Wars: Lessons from Croud and BritBox

Posted on November 29, 2021 by Augmenting Advertising

Data is the most powerful weapon available to brands in the streaming wars. Combining strong measurement with curiosity and creativity will allow these brands to compete in this hyper competitive environment.

Tags: Data Streaming

Unlocking the Superpowers of CTV Advertising

Posted on November 10, 2021 by Augmenting Advertising

Streaming TV has not only become the most popular form of TV entertainment for audiences, but it has also edged out the linear broadcast for the first time this year.

Tags: Data Streaming

Attention Marketers: Is your CTV Strategy Privacy-Forward?

Posted on November 1, 2021 by Augmenting Advertising

While it looks like a goldmine, marketers do not have CTV completely figured out yet. In fact, some CTV marketing practices still resemble those from five years ago.

Tags: Data Streaming