Streaming

In entertainment, however, everything is cyclical. The episodic drop is making a comeback and, at the risk of sounding too Millennial, I’ve given it a new name: FOMO TV.

As the industry navigates CTV’s rapid growth, it is crucial to establish standardized taxonomies for content signals to reduce fragmentation, facilitate scalable targeting, and enable actionable reporting.

Mini dramas produced in collaboration with actor and Minivela co-founder Carlos Ponce, viral influencer Haydita Veloz, and West Coast production partner Chicano Hollywood

The tools of the past served a purpose, but advertising is quickly growing out of them. New channels deserve new tools and mature channels need updated approaches.

Recognizable songs can be powerful, but the key lies in cultural and emotional relevance, not just name recognition.

The technology exists today to answer all these questions and transform your media buying. Blockchain verification, precise targeting, and outcome-based buying aren’t futuristic concepts – they’re driving real results for brands right now.

Streaming is reshuffling sports rights, influencing viewing habits and changing brand strategies. Programmatic advertising will play a fundamental role for brands that want to tackle fragmentation in sports media and ensure their strategies are on target.

The lessons of 2024 highlight the importance of agility, innovation, and a consumer-first approach. For those who can adapt, the rewards will be significant. For those who can’t, the streaming wars will leave little room for complacency.

In an era where content consumption is rapidly evolving, Group Black is making a bold move. The media company, dedicated to amplifying brands engaging with the New Majority, has announced a groundbreaking multi-film partnership with GenTV, setting the stage for a new era of entertainment distribution.

2025 promises to be a pivotal year for the marketing industry. By addressing these challenges head-on and leveraging the tools at their disposal, marketers have a unique opportunity to shape the future of advertising in a way that drives real impact. The question is, will they rise to the occasion?