Streaming

The next chapter of CTV isn’t about isolated ad placements – it’s about delivering a holistic, seamless experience that meets viewers wherever they are.

CTV isn’t going away. It’s ability to deliver high-quality campaigns with engaged audiences is unmatched. But it is in the data available on the platform where the real potential lies to differentiate itself from its Linear counterpart.

As we look towards 2025, the industry’s ability to create engaging, performance-driven ad experiences will be critical.

ReachTV, the leading streaming television network for travelers, has teamed up with renowned Chef Lorena Garcia for a new cooking series, Stand & Stir with Chef Lorena Garcia.

Now is the time to eliminate the confusion and provide a clear blueprint for why venue-based streaming is an integral part of future media mixes. Everyone with a vested interest in the space should clearly communicate the benefits of this medium and insist that everyone in the industry should move forward with transparency and a clear communication of why this is different, but as potent, as CTV.

A Q&A with Stafaniya Radzinovik, Director, Supply Partnerships (EMEA), Verve Group

Get ready for a wild ride with PlayersTV and Sony Pictures as they team up to unleash an electrifying new content experience that blends the best of sports and entertainment. This isn’t just another collaboration; it’s a full-throttle thrill ride that fans won’t want to miss.

In a strategic move that underscores the evolving landscape of sports media, PlayersTV has announced a new distribution agreement with DIRECTV. This partnership is set to expand the reach of PlayersTV, the first-ever athlete and fan-owned media network, to millions of new viewers, marking a significant milestone in its growth.

In theory, bundling makes sense for both consumers and content providers. They can help viewers save money while helping content providers keep consumers in the ecosystems and unlocking more advertising opportunities.