With their commitment to authenticity and diversity, PlayersTV continues to redefine the landscape of sports media, offering an experience unlike anything else available today.
In this AW360 interview, we speak with Keith Kazerman, President of Streaming at Locality to get his thoughts on the state of local advertising and streaming, Upfronts and what lies ahead for Locality in 2024.
As many services have begun introducing ad-supported subscription tiers, more opportunities are cropping up daily to connect with audiences in this medium.
Right now, the streaming TV industry stands at the crossroads of innovation and protection, and IP address analytics emerges as a guiding path forward.
For political advertisers, the path to connecting with voters is clear – connected TV is key as voters have migrated and are engaged. The share of political spend on CTV/OTT is significant and is expected to grow.
Media owners need technologies that enable them to address these demands, keep audiences engaged, and attract more budget from ad buyers. So, how can SSPs make this task easier for them?
The time has come for advertisers to shed the shackles of outdated metrics and embrace a future where every advertising dollar spent can be directly linked to tangible outcomes.