The time has come for advertisers to shed the shackles of outdated metrics and embrace a future where every advertising dollar spent can be directly linked to tangible outcomes.
2024 is a year where these innovations in video will deliver the initial seed of growth that could overtake search in the next 5 years. If your brand is looking to prepare for the future, you should be gathering insights and testing these new formats now.
Reports of the death of linear TV have been grossly exaggerated but there is a reality to the numbers: according to Ofcom there were 2,490 TV programmes watched by 4m or more people in 2014 compared to only 1,184 in 2022.
Premium video providers should continually test and refine ad load for all screens and forms of content. This unlocks a data-driven approach to ad load optimisation and enables providers to uphold premium video’s quality viewer experience for audiences.
PlayersTV has 50+ athlete owners and investors across the NFL, NBA, WNBA, and MLB including Chris Paul, Damian Lillard, Travis Kelce, Dwyane Wade, Carmelo Anthony, Vernon Davis, Kyrie Irving, AJ Andrews, Angel McCoughtry, Deandre Jordan, Natasha Cloud and many more
As we celebrate World Television Day, the medium itself is at a crossroads, navigating a landscape in which viewers increasingly have the power to choose what, when, and how they consume content.