Streaming

Curation and adventure in film and television have been eviscerated by the algorithm. When Blockbuster was a thing, picking a film to watch was actually considered an outing.

TV is experiencing a rapid evolution, fuelled by European marketers’ ongoing interest and investment in advanced TV channels such as video-on-demand (VOD), connected TV (CTV), and linear addressable.

Anonymized data based on consumer opt-in intent is the future. Meanwhile, consumers continue to demand more personalization, and providing more relevant, personalized content catches better attention, ultimately driving ad performance.

With the technology to plan and execute in terms of a holistic omnichannel view of the market, marketers can really start to guide and clarify the new possibilities which are opening up.

With marketing budgets coming under greater scrutiny, advertisers must ensure that every dollar spent is driving measurable impact.

This year’s TV upfronts are shaping up to be a pivotal moment for the TV industry, and marketers should be paying close attention.

The real value of a video ad should be measured in how attuned it is to audience interests and preferences.

This data-based approach allows you to incorporate fast-growing new channels into your marketing mix without sacrificing long-term profit.