Streaming – Page 9 – Augmenting Advertising

In today’s fragmented media landscape, accurately measuring business outcomes across platforms remains a top challenge for marketers. As audiences shift between linear TV, digital platforms, and streaming services, the traditional metrics used to gauge effectiveness have evolved, necessitating new approaches to quantifying success. This panel will explore the historical differences between linear and digital measurement,…

Tags: Streaming

5 Key Trends You Need to Know About the State of CTV Viewers

Posted on January 16, 2023 by Augmenting Advertising

One thing that is for certain, CTV viewers’ adoption of CTV and its capabilities are constantly evolving. From acceptance of ads created by AI, to the shift to shoppable ads and embracing ad-supported models join LG Ad Solutions for 5 trends all advertisers should know about CTV viewers going into the rest of the year.

Tags: Streaming

The Shift to Streaming Is Now a Lock – And That Means CTV Ads Are About to Get Much, Much Better

Posted on November 7, 2022 by Augmenting Advertising

The rise of multi-screen content has forever changed the future of television—and now the experience gap between linear TV and streaming is closing too. And for intrepid brands ready to capitalize on it, the golden age of CTV advertising is finally here.

Tags: Marketing Streaming

Streaming Delivers Better TV for Brands and Streamers Alike

Posted on October 18, 2022 by Augmenting Advertising

Consumers have shifted towards TV streaming, and quality, in-demand content is following. Here’s how marketers can stand out in the streaming decade.

Tags: Streaming Tech

Streaming’s Next Frontier: Commerce

Posted on October 17, 2022 by Augmenting Advertising

What marketers need to know about the future of commerce from Connected TV.

Tags: Marketing Streaming

Winning in TV Streaming: Turning Content into Coin

Posted on October 13, 2022 by Augmenting Advertising

Whatever the future holds for TV streaming, one thing is clear: personalization and accountability is key.

Tags: Marketing Streaming

What to Know About Gen Z Streaming Behaviors

Posted on October 12, 2022 by Augmenting Advertising

With streaming TV at the heart of their entertainment experience, a robust streaming strategy should underpin any marketing plan that aims to connect with this audience.

Tags: Culture Streaming