Streaming – Page 9 – Augmenting Advertising

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Better for All? The IAB’s Latest Video Ad Guidance Falls Short on Great Expectations

Posted on April 13, 2023 by Augmenting Advertising

The real value of a video ad should be measured in how attuned it is to audience interests and preferences.

Tags: Streaming

Is it Time to Rethink Your TV Advertising Strategy?

Posted on April 2, 2023 by Augmenting Advertising

This data-based approach allows you to incorporate fast-growing new channels into your marketing mix without sacrificing long-term profit.

Tags: Streaming

How Will the Dust Settle in Streaming after 2023?

Posted on March 27, 2023 by Augmenting Advertising

If we look back at the evolution of streaming we can expect a frenetic flurry of activity and some major shake-ups in 2023.

Tags: Streaming Tech

Why CTV Will Thrive in 2023 While Other Ad Markets Decline

Posted on February 21, 2023 by Augmenting Advertising

In more ways than one, the industry is reeling, yes CTV is to 2023 what mobile was to 2008 because entertainment is recession resistant.

Tags: Streaming Tech

From Spend to Staffing: A Holistic Look at Connected TV Advertising

Posted on February 20, 2023 by Augmenting Advertising

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The Challenges of Measuring Business Outcomes Across Platforms

Posted on January 16, 2023 by Augmenting Advertising

In today’s fragmented media landscape, accurately measuring business outcomes across platforms remains a top challenge for marketers. As audiences shift between linear TV, digital platforms, and streaming services, the traditional metrics used to gauge effectiveness have evolved, necessitating new approaches to quantifying success. This panel will explore the historical differences between linear and digital measurement,…

Tags: Streaming

5 Key Trends You Need to Know About the State of CTV Viewers

Posted on January 16, 2023 by Augmenting Advertising

One thing that is for certain, CTV viewers’ adoption of CTV and its capabilities are constantly evolving. From acceptance of ads created by AI, to the shift to shoppable ads and embracing ad-supported models join LG Ad Solutions for 5 trends all advertisers should know about CTV viewers going into the rest of the year.

Tags: Streaming

The Shift to Streaming Is Now a Lock – And That Means CTV Ads Are About to Get Much, Much Better

Posted on November 7, 2022 by Augmenting Advertising

The rise of multi-screen content has forever changed the future of television—and now the experience gap between linear TV and streaming is closing too. And for intrepid brands ready to capitalize on it, the golden age of CTV advertising is finally here.

Tags: Marketing Streaming

Streaming Delivers Better TV for Brands and Streamers Alike

Posted on October 18, 2022 by Augmenting Advertising

Consumers have shifted towards TV streaming, and quality, in-demand content is following. Here’s how marketers can stand out in the streaming decade.

Tags: Streaming Tech

Streaming’s Next Frontier: Commerce

Posted on October 17, 2022 by Augmenting Advertising

What marketers need to know about the future of commerce from Connected TV.

Tags: Marketing Streaming

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