Tech

So if your current creator strategy still hinges on the loudest voice or the biggest audience, it might be time to turn the page. Because the tastemakers are back. And they’re already shaping what’s next.

Auto buyers aren’t just scrolling; they’re searching, comparing, and deciding. And some of the most influential moments in that journey increasingly happen beyond the walled gardens.

Q&A with José Antonio Martínez Aguilar (JAMA), Global CEO of Making Science

It’s time to step out of Google’s shadow, be proactive and start delivering truly game-changing omnichannel advertising.

The question is, where might Amazon further grow those ad dollars? Some have speculated that Amazon’s recent decision to launch an AI-driven Alexa+ service may pave the way for an ad-tiered Alexa experience.

The growth potential of open web publishers will lie in the amount of work they can put in. It’s going to take adaptability, proactive engagement in data strategies, and a willingness to evolve.

The reintegration of audience and context marks the beginning of a new era—one where advertisers, publishers, and consumers alike can benefit from campaigns that don’t just target but truly connect.

The industry is at a critical juncture where privacy-first solutions, better measurement, and programmatic advancements must move from theory to widespread implementation.