Tech

True curation could begin behind the scenes, by shaping impressions at the placement level, by dynamically adapting pricing to specific buyer needs, and by processing decisions at scale.

Today, brands must focus not just on the stories they tell, but on how they make people feel – and why they matter. For Gen Z, this means stories that are visually bold, co-created, culturally tuned and tech-enhanced – with substance at their core.

So if your current creator strategy still hinges on the loudest voice or the biggest audience, it might be time to turn the page. Because the tastemakers are back. And they’re already shaping what’s next.

Auto buyers aren’t just scrolling; they’re searching, comparing, and deciding. And some of the most influential moments in that journey increasingly happen beyond the walled gardens.

Q&A with José Antonio Martínez Aguilar (JAMA), Global CEO of Making Science

Scaling a small business isn’t about just keeping up—it’s about recalibrating everything on the fly, without losing what made your brand matter in the first place.

It’s time to step out of Google’s shadow, be proactive and start delivering truly game-changing omnichannel advertising.

The question is, where might Amazon further grow those ad dollars? Some have speculated that Amazon’s recent decision to launch an AI-driven Alexa+ service may pave the way for an ad-tiered Alexa experience.

The growth potential of open web publishers will lie in the amount of work they can put in. It’s going to take adaptability, proactive engagement in data strategies, and a willingness to evolve.