Tech

In a technically complex digital advertising landscape facing significant economic headwinds, success relies on efficiency and ensuring that every dollar spent on advertising delivers real, tangible value.

The world has become dependent on a free and open internet, but the financial foundations are shifting.

As well as Google’s own algorithm changes, there are also developments in third-party cookie regulations that marketers need to be aware of, and the developing capabilities of AI.

Three industry domains are utilizing metaverse technology to enhance consumer experiences

By identifying problems and using the appropriate technology as a tool to solve them, there is the opportunity for brands to deliver innovative solutions that push the boundaries of what is possible.

Brands that use data to create connections with consumers, and tell authentic stories, will be successful in the internet of the future.

If we’re looking to move the needle forward on VR’s effectiveness, we need to start with clear objectives on what it can do to make a better experience for consumers…not just a flashier one.

While many people associate blockchain with cryptocurrencies and NFTs, its applications go far beyond digital currencies.

SSPs that embrace technology to deliver quality over quantity will forge a more efficient supply chain