The Real Cost of Fake Reviews in App Stores Posted on April 3, 2023 by Augmenting Advertising Both Google and Apple will only be able to satisfy their obligations to their customers by adopting a zero-tolerance stance on fake reviews. Read more Tags: Tech
Is It Time to Appoint Your First CTO? Posted on March 30, 2023 by Augmenting Advertising With digital becoming central to success for many businesses, CTOs are becoming an increasingly important hire. Read more Tags: Tech
How Will the Dust Settle in Streaming after 2023? Posted on March 27, 2023 by Augmenting Advertising If we look back at the evolution of streaming we can expect a frenetic flurry of activity and some major shake-ups in 2023. Read more Tags: StreamingTech
Why We Need to Help AI Help Us Posted on March 22, 2023 by Augmenting Advertising We shouldn’t be dismissive of where AI will go. Time savings, manual labor – it’s great that AI will help us with these things. Read more Tags: AITech
AI, Algorithms, Bias, and Unexpected Inequity: Thinking Ahead Before It’s Too Late Posted on March 15, 2023 by Augmenting Advertising Marketers need to take steps today to ensure that the solutions they are offering are high-quality and not reinforcing bias or inequity. Read more Tags: AITech
Equipped With AI, Brands Can Battle for a Privacy-First, Open Internet Posted on March 7, 2023 by Augmenting Advertising AI holds the key to the future of privacy-first, advertising on the open web and will completely transform all aspects of marketing. Read more Tags: AITech
Advanced TV: What Does This Hand of Cards Bring to the Table? Posted on March 3, 2023 by Augmenting Advertising Advertisers and agencies’ rising confidence in Advanced TV channels is grounded in their ability to deliver against marketing priorities. Read more Tags: MarketingTech
A New Retail Superpower: How Platform Tech Can Transform the Asos of Tomorrow Posted on February 28, 2023 by Augmenting Advertising To rise to the challenge of a post-Covid era, retailers need to build a reciprocal framework around their assets. Read more Tags: Tech
AI’s Impact on the Future of Marketing Content: What Will Super Bowl 2024 Look Like? Posted on February 27, 2023 by Augmenting Advertising Here are three innovations that could reshape next year’s Super Bowl ads Read more Tags: AITech
Why CTV Will Thrive in 2023 While Other Ad Markets Decline Posted on February 21, 2023 by Augmenting Advertising In more ways than one, the industry is reeling, yes CTV is to 2023 what mobile was to 2008 because entertainment is recession resistant. Read more Tags: StreamingTech